AI-powered Ideal Customer Profile lead scoring

You have hundreds of B2B accounts in your Hubspot, Marketo, or Salesforce, but you have no clue which accounts would be your ideal target prospect? We have a solution for you – AI-powered Ideal Customer Profile (ICP) lead scoring by Altum Analytics.

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Find your Ideal Customer Profile using AI
Altum will analyze your CRM, and automatically find the best fit to your Ideal Customer Profile. AI-powered ICP will be updated every 6 months.
Data Science report on your Ideal Customer Profile
Altum will deliver a full data science report on the performance of your AI-powered ICP. You will be able to understand how you can supercharge your lead conversion rates, find the best marketing channels and top performers among SDRs and AEs.
No-code ICP model builder
Make edits in the AI-powered Ideal Customer Profile lead scoring model. Or build a new one from scratch on your own.
High-quality B2B data
No worries if you don’t have enough data in your CRM for analytics. In addition to CRM data, Altum’s AI learns from high-quality firmographic and personas data from third-party data sources.
Native Salesforce application
In addition to integrations for Hubspot or Marketo – you can install a native Salesforce application to get all insights right inside Salesforce using a custom widget with advanced ICP visualization.
Deliver ICP insight wherever you want
Integrate your ICP scoring insight into Marketing Automation, CRM, or Sales Engagement tools. Build necessary audiences, analytics, or workflows. Use messaging apps like Slack to notify your Sales of new "High" ICP-fit leads.

Get instant value from AI-powered ICP scoring and

300%
Improve your conversion rate
50%
Reduce time wasted on bad leads
30%
Increase the effectiveness of your marketing campaigns

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know more about
data-driven insights
into inbound leads?

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Learn how Altum Analytics can take your workflow to a new level of efficiency.