AI-powered Ideal Customer Profile lead scoring
You have hundreds of B2B accounts in your Hubspot, Marketo, or Salesforce, but you have no clue which accounts would be your ideal target prospect? We have a solution for you – AI-powered Ideal Customer Profile (ICP) lead scoring by Altum Analytics.
- Find your Ideal Customer Profile using AIAltum will analyze your CRM, and automatically find the best fit to your Ideal Customer Profile. AI-powered ICP will be updated every 6 months.
- Data Science report on your Ideal Customer ProfileAltum will deliver a full data science report on the performance of your AI-powered ICP. You will be able to understand how you can supercharge your lead conversion rates, find the best marketing channels and top performers among SDRs and AEs.
- No-code ICP model builderMake edits in the AI-powered Ideal Customer Profile lead scoring model. Or build a new one from scratch on your own.
- High-quality B2B dataNo worries if you don’t have enough data in your CRM for analytics. In addition to CRM data, Altum’s AI learns from high-quality firmographic and personas data from third-party data sources.
- Native Salesforce applicationIn addition to integrations for Hubspot or Marketo – you can install a native Salesforce application to get all insights right inside Salesforce using a custom widget with advanced ICP visualization.
- Deliver ICP insight wherever you wantIntegrate your ICP scoring insight into Marketing Automation, CRM, or Sales Engagement tools. Build necessary audiences, analytics, or workflows. Use messaging apps like Slack to notify your Sales of new "High" ICP-fit leads.
Get instant value from AI-powered ICP scoring and
Improve your conversion rate
Reduce time wasted on bad leads
Increase the effectiveness of your marketing campaigns
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