EnrichmentIdeal Customer Profile
Scoring

You have thousands of accounts in your Hubspot, Marketo, or Salesforce, but you have no clue which accounts would be your Ideal Customer? We have a solution for you - Ideal Customer Profile(ICP) Scoring by Altum Analytics.

  • Use high quality B2B data
    Use high-quality b2b data for your ICP insights and save up to 30% of your SDR team’s time that you spend on manual b2b data research to get insights about ICP fit of each inbound lead
  • Build your ICP model in minutes
    Use this convenient designer for the ICP scoring model, which can be configured in 10 minutes and put into production without any third-party assistance. In this case, using insights from the model that does Ideal Customer Profile(ICP) scoring, you can significantly increase your Lead to Paying Customer conversion rate by 300% in 30 days, which leads to increased revenue and performance of your sales/marketing team
  • Create the most efficient ICP scoring using unique genetic algorithm technology
    Use the data on the most successful deals to build ICP scoring using a unique AI technology based on genetic algorithms. Build your Ideal Customer Gene and instantly find the most promising leads.
  • Reduce time wasted on bad leads using native Salesforce application
    In addition to basic integrations for Hubspot, Marketo, or Outreach - your can install native Salesforce application to get all insights right in Salesforce and receive value from its use immediately without any long training period, understand how each firmographic parameter close to ICP via widget visualization, effectively prioritize your SDRs work reducing the time your SDR team waste on bad leads by 50% in 24 hours.
  • Improve your marketing strategy using prepared reports
    Use simple turnkey analytics with all prepared reports that will allow you to use it in your dashboards, save time, and make maximum use of your ICP scoring model
  • Integrate ICP Scoring in your tech-stack
    Integrate your ICP scoring insight in marketing automation, CRM, or Sales Engagement tools. Build necessary workflows. Use messengers like Slack or Microsoft teams to notify your SDRs with new "High" ICP fit leads.

Get instant value from ICP lead segmentation and

  • 300%

    Improve your conversion rate

  • 50%

    Reduce time wasted on bad leads

  • 30%

    Increase the effectiveness of your marketing campaigns

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