Inbound vs. Outbound: The Role of Sales Development Representatives (SDRs)
What is Sales Development Representative (SDR)?
The sales development representative (SDR) is an inside sales team member responsible for finding and moving quality leads through the sales pipeline. SDR's job isn't to close new deals but to identify if the contacts would be ideal prospects for the company.
Which Role Do Sales Development Reps Play Within The Sales Organization?
Inbound Lead Generation
Outbound Lead Generation
How to Become a Successful SDR?
Art of Listening
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Continuous learning is the path to success in the profession. Always try to learn as much as possible about the sales industry. Keep in touch with your colleagues. Learn from the very best SDRs out there. Never forget to keep up with the product department for any updates on your product. Find out what others have to say about your product and your company.
Attention to detail will help you convert prospects more efficiently. Keep track of what works and what doesn’t. Pay attention to frequently asked questions and objections you face daily. Separate leads by shared characteristics and prepare for each conversation accordingly. Prioritize and pay more attention to those who are most likely to become a client.
Repeating the process that worked is probably the best strategy for the SDR role. However, you need to avoid stagnation. It's necessary to observe the efficiency of the process and improve it whenever possible. Eventually, you can find something that will work only for you and make you a successful SDR.