The Advantages of the Automated Ideal Customer Profile Scoring
November 9, 2021
Why Your Business Should Implement an Automated Ideal Customer Profile Scoring?
Typical Inbound Leads Workflow
Problem #1
Problem #2
Problem #3
The first part is based on marketing behavior data. For example, you get 20 points for white paper download, 5 points for website visit, 24 points for the webinar, etc. The second part could consist of firmographic data. For example, you can get 10 points for the correct location or employee range.
New Workflow
An Ideal Customer Profile is a description of the company – not the individual buyer or end-user – that’s a perfect fit for your solution.
How to Try Automated ICP Scoring In Action?
We’re still learning every day and I bet you are too!
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Ideal Customer Profile vs. Buyer Persona
Find out the differences and the similarities between Ideal Customer Profile and Buyer Persona. Explore why your business may want to use both these concepts?
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The Altum Analytics ICP Scoring Guide
Find out how to create Ideal Customer Profile (ICP) model in the Altum Analytics ICP scoring step-by-step tutorial.
We’re still learning every day and I bet you are too!
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